Tari Cash is the Founder and CEO of CitySwing, a brand dedicated to breaking down barriers in the golf industry by providing accessible programs, coaching, and community.

The company’s mission is to invite everyone into the life-changing benefits of golf, with a vision of a world where all people can be on par with their potential, on and off the course. CitySwing operates a hybrid business model that includes indoor golf studios, mobile golf simulators (The Golf Truck and Pop-Up Simulators), and the CitySwing Foundation, a 501(c)(3) nonprofit entity. The brand creates welcoming, fun environments that offer a “golf, but not so golfy” experience, challenging the sport’s traditionally exclusive image.

Tari brings extensive corporate experience from leadership roles at Citigroup, Penske Automotive Group, Tesla, and Under Armour. She earned her BA in English Literature from Trinity College in Hartford, CT, and her MBA from Harvard Business School in Boston, MA.